Tuesday, January 05, 2010

Brilliant Idea: Terrible Execution

Disney's 'Give a Day Get a Day' promotion is fabulous and its use of the always wonderful Muppet franchise has been brilliant. That said, their newest promotion feature is so poorly executed I wonder when they'll change it.

The idea is below:



Unfortunately, the site to create the video (http://disneyparksgive.com/spread-embed.php#embed) doesn't allow you to use your blog site name at this time, and it limits your blog name to 15 characters, with no spaces.

Not smart, Disney. Go figure it out or beat the crap out of your marketing partner, Culture Buzz.